Light 1: Outside
Light 2: Inside
Focus 1: Foreground
Focus 2: Background
Composition 1: Thirds
Composition 2: Lead Room
Through compiling these photos, I’ve begun to learn how to manipulate my camera and my surroundings to get the exact shot I want rather than aiming, trying to focus on a subject, and hoping for the best. For the first photo, I wanted to catch that beautiful, contrasting sky. To do this, I made sure to focus on the sky itself and then capture the shot. I made sure to follow the rule of thirds by placing the horizon in the lower third grid line. For the second shot, I wanted to have a clear “rule of thirds” effect even though every element in the picture is the same kind of leaf. So to make sure that one leaf stood out from all the others, I captured one of the lighter leaves and placed it where the top third and left third grid lines intersect. I also made sure to focus on it so it would be set apart from the blurred background leaves. I took this photo using natural window light mixed with inside lamp light. I love the monochromatic color scheme in this picture. For the focused foreground picture, I used a macro filter in order to be able to get a good close up and make sure the background really blurred against it. For the focused background photo, I simply used my camera’s metering option to focus on the background rather than the leaves in the foreground.
In the “thirds” photo, I placed the flowers on the left side third grid line, the green plant on the intersection of the right side and bottom third grid lines, and the strong leading lines in the picture (on the wall) lead to grid line intersections on the right as well. In the last picture, I placed the flowers on the left most third grid line and the wilting stems on the bottom third grid line. I left plenty of lead room on the right of the flowers.
- Description: This is a color advertisement promoting a fundraising event using a scanned picture from a magazine.
- Process (Programs, Tools, Skills, FOCUS principles): Surprisingly, I used Microsoft Word to design this ad. I knew I wanted to implement the rule of thirds since I figured the dog would take up about a third of the page; I knew centering it would not be as visually appealing. I put the image in the left-most third of the page, and added to the effect by placing a contrasting color (brick) on the right-most third of the page. Since the dog only takes up the bottom half of the left-most third, I balanced it out by place the title in the top right corner. I chose the teal color because I thought it would contrast nicely against the dog’s black fur. I chose to use the complementary brick color because the pair give the ad a nice summery feel and summer is when the event is being held. I added the line down the center of the two colors because the ad needed that extra little accent to spice it up a little bit.
- Message: This ad
- Audience: The intended audience is dog lovers – hence the large picture of an adorable dog!
- Color scheme and color names: I used a complementary color scheme with the following colors: teal and brick.
- Top Thing Learned: I really learned for myself the importance of alignment while doing this project.
- Title Font Name & Category: I used Century Gothic font from the sans serif category.
- Copy Font Name & Category: I used Cambria font from the oldstyle category.
- Scanned images used, sources, original sizes, location of scanner used: I scanned the image of the dog from Bloomberg magazine using a scanner in one of my school’s computer labs (Spori Lab). The photo took up a full magazine page.
- Description: This is a black and white promotional flier I created for a company called Vouant Communications to advertise their annual Graduate Leadership Conference.
- Process: I created this flier using Adobe InDesign. Before launching the program, I sketched out several possible designs on a piece of paper to “get the creative juices flowing.” Once I had a good idea of what I wanted to do, I launched InDesign. I decided to use a lot of contrast because college campuses are full of promotional fliers, so I wanted it to really stand out. To create contrast, I created high value contrast between the title and its background (white vs. black) and contrasted the several rectangle shapes with the circular image on the left. In order to foster a feeling of unity, I chose to repeat a few things throughout the design: the thin black rectangle at the bottom of the design that echos the thick black rectangle at the top, the two grey rectangles, and the logo with the circle in it which echos the circular image. In order to create a sense of hierarchy and flow, I left a lot of negative space around the title (in addition to the value contrast mentioned earlier) and chose a picture where the subject is looking toward the body copy.
- Message: I’m communicating to graduating college seniors that they should attend the annual Graduate Leadership Conference presented by Vouant Communications. Specifically, I want to attract responsible, “go-getter” leaders. For this reason, I chose to emphasize the word “Leader” in the title. I’m also communicating that, in addition to being a beneficial conference where they can learn leadership skills, it will also be fun and enjoyable. I did this by using a picture of a girl laughing and having fun and by using a more casual, slightly bubbly font for the title.
- Audience: “Go-getter” graduating college seniors
- Top Thing Learned: The biggest thing I learned in creating this flier was how important and helpful it is to sketch possible designs before using a design program.
- Title Font Name & Category: Arial Rounded MT Bold, Sans Serif
- Copy Font Name & Category: Lucida Bright, Oldstyle
- Links to images used in this project:
1.) Logo – https://130.commbyui.org/wp-content/uploads/2013/01/VouantLogo2.png
2.) Image – https://130.commbyui.org/wp-content/uploads/2013/01/JuliePeterson-Leadership-conference-business-rexburg-Idaho_7532-as-Smart-Object-1.jpg