Project 8 Brochure




  1. Description: Brochure for a fictitious poetry society in Rexburg (duplex print)
  2. Process (Programs, Tools, Skills): I used Adobe Illustrator to create an original logo, Photoshop to clip a few images, and InDesign to make the brochure layout. In Illustrator, I traced a picture of a guy screaming and created the speech bubbles with the pen tool. In Photoshop, I used the quick selection tool to cut out rough selections from a few pictures. Then I used the refine edge option to polish the edges of those selections and make them look more natural. In InDesign, I had to figure out where to place everything so that it would come out correctly when I printed the dublex layout and folded it. To do that, I made a mockup of my folding design with a piece of scratch paper and labeled each panel of it. Then I unfolded it to see how I would need to lay it out on InDesign. Once I had that figured out, I simply started inserting the elements: text boxes, shapes, etc.  To get the text to wrap around the image on the right side of the inside and the image on the back, I used the textwrap tool under Window. I used the Paragraph Styles option to format my subheadings.
  3. Message: This brochure is targeted especially to those who don’t like poetry. It talks a lot about the outdoors and social aspect of the society in order to attract the “poetry haters” so that we can change their minds about poetry 😉
  4. Audience: College students who are interested in poetry, and especially college students who aren’t interested in poetry
  5. Top Thing Learned: Brochures are very difficult to make successfully. I have so much more appreciation now for brochures and all the hours of hard, exhausting, frustrating work that go into them.
  6. Color scheme and color names: Complementary; blue and orange
  7. Title Font Name & Category: American Typewriter; Slab Serif
  8. Copy Font Name & Category: Avenir; Sans Serif
  9. Word Count of copy: 320 words
  10. Thumbnails of Images used:campingbackpacker10526053_10152196223936828_2697861958372314311_n644181_10151367687926828_1795826481_n
  11. Sources (Links to images on original websites):×206.jpg                                                                                                       

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